EVENT: New Benefit Roller Lash Mascara

Once I got to Manchester Piccadilly Gardens I got instantly mesmerised by a shiny pink big-rig solemnly parked in the very heart of the town – a signature Benefit America hair salon on wheels. In less than two minutes I found myself inside a magical world of Benefit with a glass of Moët in one hand and a pink cup cake in the other. Now tell me who is not a massive fun of Benefit mascaras? We all remember No.1 best – selling  “They’re Real” mascara which famously lengthens, curls, volumises, lifts and separate your lashes and all-time favourite “Benefit Bad Gal Lash” with its super black formula   but this pink ” retro candy” looking cutie is something different. This fabulous new Roller Lash mascara features a unique patent-pending  Hook ‘n’ Roll brush which grips onto the eyelashes, pulls them upwards, curls and coats black boasting a similar to hair rollers technology. And trust me, it really does work, you can say good-bye to your old eye curlers as it gives your lashes an instant curve-setting formula that lasts for 12 hours and contains conditioning ingredients and vitamin B that are taking care of your lashes.
I had a great afternoon with Benefit team in their iconic 1950’s inspired truck and I can’t wait to try out this new mascara. Don’t forget to pick up your March ELLE inside of which you’ll find a mini sample of this soon-to-be-cult product. Amaze yourself with the Roller Lash!
Speak to you all soon X

Irena D 



  1. January 29, 2015 / 2:00 pm

    Fantastic !! I'm loving the idea and can't wait to try it : )

  2. January 29, 2015 / 2:01 pm

    We are loving the packaging
    Team Futurocks


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