You all know by now that I very rarely wear heels and would always opt for flat shoes instead so I was very excited to attend a launch by a footwear brand from Brazil called Ipanema last week. Ipanema specialise in sophisticated, chic yet minimal design 100% recyclable flip flops and sandals . The brand recently collaborated with the renowned French architectural and interior designer Philippe Starck who added fresh vibe to the past models and introduced new ergonomics to reconcile optimised comfort .
The event was held at the Hervia boutique located right in the heart of Manchester ( it’s also where you will find the Ipanema X Starck SS18 collection but don’t worry if you are not local , you can purchase Ipanema’s amazing footwear online as well). While drinking cocktails and discussing how we’ll style our new sandals with my fellow bloggers , Manchester based celebrity stylist Martine Alexander and her celebrity client Catherine Tyldesley did a quick Q&A and talked us through summer trends and ideas of how you can wear your Ipanema during the day.
You don’t need a beach or a pool to be able to wear your sandals. I decided to incorporate my Ting Thong sandals in black into my urban city style outfit and it worked perfectly. I absolutely love how comfortable and light these sandals are, with an ankle support designed , this luxury style casual footwear can be worn in lots of different ways. Forget about your high heel shoes and go for flats combined with your classic outfits for a fresh, effortless and toned down look. Those traditional ideas of what shoes to wear during the day, in the evening and at work have changed over the last few years, these days anything goes – and thats’s incredibly liberating. Don’t be afraid of experimenting, set up your own trends! I can’t wait for warmer weather to finally hit UK so that I can style more stunning summer looks with my Ipanema sandals.
Shop my Look:
Top : Primark Similar
Jeans: Urban Bliss
Sandals : Ipanema X Philippe Starck
Jewellery : Thomas Sabo , Daniel Wellington , Swarovski
Sunglasses : Celine